Friday, April 25, 2008

Saving Mankind One Uncola At A Time

7UP was the reason I wound up moving to NYC way back in 1996. I was one of a handful of fools selected to do a summer internship through their web site. Oddly the internships were entertainment related and really had nothing to do with 7UP, but it involved a paycheck, a place to live and even 5 meals a week. It lasted for 7 weeks (get it?). I accepted, and quite honestly it was a huge turning point in my life. I have no idea how different my life would have been if not for that little spot, his tasty, clear beverage and that internship. Anywho, those 7 weeks are a story for another time I guess. All I was getting at is I have a special place in my heart for 7UP to begin with and now they are saving us from the threat of alien ingestion. Sprite has never given me an internship or saved me from aliens. 7UP does both!

7UP Aims to Save Earthlings From Alien Invaders*

Offers to send a mass shipment of naturally delicious 7UP to potential space alien landing sites outside Phoenix and Orlando to prevent -- or at least make more pleasant -- the widespread eating of humans

PLANO, Texas, April 25 /PRNewswire/ -- 7UP took note of the appearance of unidentified flying objects (UFOs) over Phoenix, Arizona and Orlando, Florida earlier this week, and has taken immediate steps to counteract the potential threat of alien invasion.

"We read Drudge Report like everyone else," said Matt Smith, director of brand marketing for 7UP. "And when we saw the reports that UFOs had been spotted in the skies over two major American cities, we knew what people were thinking: they're here to eat us."

Although the intentions of the aliens have yet to be established, 7UP is not prepared to take any chances with the lives of billions of humans who inhabit the planet Earth.

"Any aliens with the technology to cross the vast gulf of space and enter Earth's atmosphere unchallenged are clearly far more advanced than we are, so any attempt to fight them would be futile," said Smith. "The best thing to do is to appease these creatures with a large supply of refreshing 7UP. I, for one, welcome our new alien overlords and, quite frankly, the worst case is that they'll have something naturally delicious to wash us down with."

7UP will be delivering a shipment of the soft drink to potential landing sites around Phoenix and Orlando. Any 7UP beverages unclaimed by the alien invaders will be free for any lucky uneaten humans to take for themselves.

For more information about 7UP's plans to save mankind from the alien menace, please visit http://www.7up.com.

*Or, at the very least, give the aliens a naturally delicious chaser after they have consumed the human race.

About Cadbury Schweppes Americas Beverages
7UP is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars, and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit http://www.brandspeoplelove.com.

SOURCE Cadbury Schweppes Americas Beverages

Marketing wit in press release form made even better by the Matt Smith quotes. "... they're here to eat us." Classic.

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